About Vicki
Built through experience. Focused on what comes next.
I have spent more than two decades helping businesses turn commercial opportunity into growth across travel, technology, loyalty, customer engagement and embedded propositions.
My career has taken me across international markets, established businesses, scale ups and emerging technologies. I have built partnerships, opened markets, shaped propositions, led commercial teams and worked at the point where strategy has to become execution.
That experience is the foundation of Taking Shape.
Commercial experience with practical depth
I have worked with companies including Expedia Group, Sabre, Gimmonix, Capillary Technologies and Digitrips, operating across complex ecosystems where growth depends on much more than sales alone.
It requires a clear proposition, the right commercial model, strong strategic partnerships and an organisation capable of delivering consistently across markets.
My perspective has been shaped by building from inside those businesses: understanding what creates momentum, what slows it down and what leaders need in order to make better commercial decisions.
Executive highlights
More than 20 years of international commercial leadership and business development experience.
Senior experience across travel, technology, loyalty, customer engagement and embedded propositions.
A track record spanning commercial strategy, enterprise partnerships, go to market, market development and organisational growth.
Experience working across established global organisations, scale ups and founder led businesses.
An MBA and a practical leadership style grounded in commercial judgement, curiosity and delivery.
Why Taking Shape
Taking Shape was created to give leaders access to senior commercial experience without forcing every challenge into a conventional consulting model.
Sometimes the need is strategic advice. Sometimes it is a focused piece of work. Sometimes it is experienced leadership inside the business for a defined period. The form should follow the commercial challenge, not the other way around.
My role is to bring clarity, constructive challenge and practical momentum to the opportunities that matter.
“The best growth strategies do more than identify opportunity.
They create the confidence, capability and
commercial alignment to act on it.”
Taking Shape brings together my executive experience, advisory work and original thinking around how businesses create sustainable commercial value
.